We’re on the verge of cataclysmic change, and it’s kind of awesome. Libin: It’s kind of amazing to be in this industry right now. WSJ: Does today’s pace of technological change make you nervous? We don’t really know how to do it yet but we’re trying to figure it out pretty quickly. That’s a really different way of designing things that no one really knows how to do yet. Evernote is a service that you will use in your car, on your refrigerator, on your watch, on your smart glasses, on your phone and on your TV, kind of all at once. Libin: This will probably be our fourth watch version of Evernote, but it’s the first one where we’re making it for hundreds of millions of people. WSJ: What kind of challenges do wearable devices, like Apple’s planned smartwatch, present for Evernote? We don’t show ads, we’re not a big data company. We don’t do anything clever to make money. We just make money when people pay us for our product. Libin: We have a free version which is meant to be really great and full-featured, and the more people use it, the more they fall in love and want to pay for a professional version. WSJ: How do you entice people to pay for Evernote? The next giant ideas are going to come from highly dense urban environments and they’re going to solve problems that people who live in those environments have. Even San Francisco is sort of pastoral compared to Singapore or São Paulo or Jakarta or Seoul or Tokyo. Libin: I think it’s very unlikely the next multibillion-dollar ideas are going to come out of a place like Palo Alto, which is basically pastoral. WSJ: Are you bullish on innovation coming from sources outside Silicon Valley? Asia and South America are seeing growth driven by similar reasons: fast population and economic growth combined with very dense urban environments. China is our biggest market outside the U.S. and Canada, and more than 30% are here in Asia.
WSJ: Where are most of Evernote’s users located? Libin discussed the changing digital landscape, innovation in Asia, and his love for foods he once disliked, such as durian and sea cucumber. In an interview during a recent trip to Singapore, the 42-year-old Russian-born, Bronx-raised Mr.
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